[PR & New Media] Social Media Press Release

"Social Media" Explained in Webcast
----Webcast released by PRism Agency introducing the idea of Social Media

03.06.2010-Facebook is no longer just for chatting with friends, and forget about using Twitter for celebrity gossips only! Social Media has better use than that.

PRism Agency recently released a webcast introducing the idea of social media to the business world.

The webcast aims to directly answer the following questions by using images and edited videos:

What is social media?
What are the sociological and cultural concepts behind social media and what is their relevance to PR?
How will the agency be using social media?
What are the benefits to the client?
What are the negatives to the client and how will they be dealt with?

It is hoped the webcast would help to give a better explanation and illustration of social media in a simple and direct way, to encourage the use of this new way of communication for public relations campaigns. Both advantages and disadvantages are given to build a full image of social media and to distribute constructive strategies for public relations practice.

As the technology director of PRism, Ms Viola Wu stated: “The purpose of making this webcast is to give out the idea of social media as simple as possible to prove its potential in future market for public relations. Those who are interested in using social media for public relations are expected to find this webcast easy to understand. And it also helps us for a more efficient communication with clients on the basis of mutual understanding of social media.”

PRism is one of the leading agencies for new media and NGO projects in UK. One of its recent projects are for the recruiting program of Girlguiding UK.

For more information please contact viola.wu@PRism.com

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News Facts:
- Currently, Facebook, Youtube, Twitter and Flickr are among the most popular social media platforms on Internet, each with huge user generated databases and are continually increasing everyday.

- It takes 38 years for radio to reach 50 million users, 13 years for television and 4 years for Internet to reach that number, while it takes less than 9 months for Facebook to have 100 million users.

- With more than 100,000,000 videos, Youtube has become the second largest search engine in the world, after Google

- 25% search results of world’s top 20 brands are linked with user generated content

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